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Edited by : K Suresh |
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Becoming a celebrity is not easy. It calls for sustained and disciplined efforts in a profession and acquiring skills to excel in the chosen field. Once the status is achieved, leveraging that fame outside the profession, however, comes effortlessly. |
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US Banking - Emerging Trends
Edited by : Katuri Nageswara Rao
Brand Portfolio Management - Concepts and Applications
Edited by : K Suresh
United States of America, the most wealthiest nation in the world has a strong, stable and profitable banking system.
The basic principle in designing a brand portfolio is to maximize market coverage so that no potential customers are being ignored, but to minimize brand overlap so that brands are not competing among themselves to gain the same customer?s approval. - Kevin Lane Keller1
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IT Initiatives in Rural India
Edited by :Jaya Simha K R |
In the ICT era, development sans the right technological support seems inconceivable. With technological advancement moving at a rapid pace, the developed nations in the world have created their competencies by harnessing technology for their benefits. |
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Entertainment Industry - An Introduction
Edited by :
V Partha Sarathy
Chinese Economy Issues and Perspectives
Edited by : N Janardhan Rao
Human mind has always entertained itself since the time immemorial. From the paintings of the cave man to the karaoke of new age, it has always found expression to its hidden desires and talents. Entertainment simply put is having fun or creating anew the self within one.
During the last two decades, China?s economy witnessed a remarkable transition. Chinese economy, home to 1.3 billion people has been expanding at the rate of more than 8% annually since 1980.
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Talent Magnets - How to Recruit and Retain the Best Edited by : Nasreen Taher |
Human capital forms a vital part of an organization even in the market driven economy and high-tech age. The most frequently faced challenge by the companies operating in the global economy is the management of radical changes in technology and work environment. How to cope with this has not been appropriately addressed. |
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CRM in Telecom Concepts and Cases
Edited By : N M Shanthi
Soft Skills for Success
Edited by : G R K Murty
Telecommunications is one of the prime support services needed for rapid growth of any developing country. Telecommunications is one of the fastest developing sectors in India.
Amongst the countless creations, man is the most marvelous. Phidios and Sophocles considered human beings as Nature?s masterpiece.