Channel Manager, Territory Manager and now an entrepreneur—achieving this much in a short time means that there have been regular handlings of high pressure situations in his professional life. Biswaroop likes to look at work-related pressures from a relative point of view. As a marketing professional, for him, pressure meant month ends and terrible bosses. But, “as an entrepreneur one has to be on his/her toes at all times (even outside office). So, I guess, in the corporate world whether you are an employer or an employee the only things that are constant are ‘change’ and ‘pressure’. I always try to remind myself that a diamond is just a piece of coal which did well under pressure!” Well said!

It was our turn to ask him about his ways to maintain the perfect harmony between home and office. Being single at the time of the interview, Biswaroop had not felt the heat of balancing home and work. It would be more interesting to have his take on the subject now after his recent marriage to his batch-mate from IBS Ahmedabad, Sinduja Raman.
His practical approach to handling stress comes from his outlook on life. He thinks that whether one wins or loses in any undertaking, the biggest thing to look forward is that there should be no regrets. He says that “I am not extraordinary, but I don’t shy away from giving something extra to ordinary situations.”

When asked about the future of finance services and marketing sector in both national and international terms, this is what he has to say though he claims that he is not an expert in any of the fields: “One thing I can say with almost blind faith, the next 2 decades will either make or break India. And I am betting big time on the ‘make’ part.

Idols …
“For personal integrity, commitment levels and his sense of sacrifice, my father is my idol. For flamboyance and his maverick approach towards life, I really admire Richard Branson. But most importantly, LIFE itself is my greatest teacher.”

Friends …
“I like to be well networked. Thanks to the telecom revolution and networking sites, I am in constant touch with almost 80% of my batch mates as well as my seniors and juniors.

Advice to fellow alumni …
“Borrowing a few lines from a phenomenal advertisement I would like to say, “The only boundaries that exist are the ones in your head. Because while the world stops all those it can ... it salutes the ones it can't! The only one stopping you is YOU!” ◊