The 21st century marketplace is based on the platform of global interdependency. Human life, and patterns of consumption and production are becoming more and more ‘standardized’ across the world. Cultures are diffusing. Global brands like Nike, Nokia, Honda, Sony, etc. have similar appeals across the globe. Theodore Levitt’s abstract conceptualization of ‘Globalization’ is now becoming a reality.

Though there is an increasing convergence in these trends, there are also essential differences. The Japanese still behave collectively while the Americans are individualistic. The Indian still loves curry and rice and the European, bread and meat. The aim is to manage and take opportunities of these differences across cultures with basic standardised need requirements.

The challenges in Globalization have sprung up a lot of opportunities as well. The focus of MNCs has shifted from the US and Europe to fast growing economies like India and China. While the existing ‘Global’ companies look at them as potential markets, the domestic Indian companies feel intimidated by their presence. With the world turning into a global village, even domestic firms need to grow globally competitive. Indian Companies need to redefine and reorient themselves in order to sustain. They need to ‘reinvent’ their processes, technology, management styles and even their objectives. Deals like Tata – Corus, Mittal – Arcelor, Birla – Novelis are pointers to some of the emerging changes.

ICFAI Business School’s conference on Marketing and Business Strategy (ICOMBS – 07) with the theme “Business in the New Global Order” aims to focus on the challenges faced by organizations today, the changes, the adoption and reinvention of business and marketing strategies that is called in the new global order. This conference aims at addressing these issues.

CALL FOR PAPERS:

Following are the selected sub themes of the conference. However the list is not exhaustive and researchers may submit their work relevant to any of the below mentioned sub-themes.

Business Strategy initiatives in the New Global Order.

>> Global Business Dynamics and Indian Industry
>> Changing Corporate Bases for Indian Companies
>> Value Chain – Global Movements and Change Configuration
>> Joint Ventures, Strategic Alliances, Mergers-Acquisitions
>> Foreign Direct Investment in Emerging Markets like India
>> Indian Start-Ups in Global Marketplace
>> Indian Companies – Going Global

Marketing Initiatives in the New Global Order

>> Marketing Innovations
>> Marketing Strategy in the Emerging Environment
>> Management of Logistics and Supply Chain
>> Retailing – Emergent Challenges.
>> Managing and Marketing for Virtual Enterprises.
>> Relationship Management – new perspectives.
>> Global Marketing and Challenges for Future.

Faculty members, researchers and corporate executives are expected to present their research work on the above sub-themes during the conference.

DOCTORAL (RESEARCH) TRACK

A doctoral and research track is also planned to give an orientation to the aspiring faculty members/ faculty members/ doctoral students pursuing PhD in different universities in India. The track is intended to provide an interim feedback on ongoing research to the scholars at a fairly advanced stage of their doctoral work.

GUIDELINES FOR AUTHORS

The submitted papers will go through a process of expert review. Only accepted papers will be included for presentation at the conference.

The paper should have following sequence:

1. Cover page: Authors’ names, affiliations, brief CV, Title, Theme and Sub Theme.
2. First page: Title and abstract (max 250 words), Key words (3-5)
3. Main body (Times new Roman, size – 12, 1.5 spacing, max 15 pages)
4. Appendix (tables, figures etc)
5. References (APA Style)
To facilitate blind review, please don’t include authors’ name and affiliations in the paper anywhere, except the cover page.

DEADLINES

Abstract submission: 15th September, 2007
Receipt of full text: 20th October, 2007
Intimation of acceptance: 25th October, 2007
Registration: 5th November, 2007
Conference dates: 29th, 30th November, 2007

CONTACT

Dr. G Radhakrishna, Conference Director,
E mail: icombs07@rediffmail.com
Phone: 9848575808 (m), 9247021081 (o)
Survey no. 156/157, Dontanapally Village, Shankerpally Mandal
RR District – 501203

Download the Registration Form from HERE